we don’t just discover talent – we develop it.
Artist Development is all about you – helping you kick off your music career in a safe, supportive, and diverse space. Every artist is unique, so our programme is built around your individual goals, strengths, and ambitions.
For over 10 years, Safo Music has been helping talented singers, songwriters and rappers find their way in the music industry. We work closely with up-and-coming artists to shape their sound, build their brand, and grow a fan base that really connects with who they are. You’ll get to work with music industry pros on everything from song writing and live performance to understanding the business and making key connections.
These days, independent artists lean on mentors, managers and development programs to find their path and that’s where we come in. With a strong online presence, constant growth and a team that truly cares, you’ll have everything you need to break through and build something real.
Whether you’re just starting out or already releasing music, we’re here to support every step of your journey.
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WHAT WE OFFER
INDUSTRY GUIDANCE
Learn how to navigate the business side of music – from contracts to distribution to networking with the right people.
MUSIC PRODUCTION & SOUND IDENTITY
Create a signature sound with guidance from producers who understand today’s music landscape and how to make your tracks stand out.
IMAGE, BRANDING & STYLING
Define your visual identity and build a brand that’s authentic, marketable and ready for labels, press and fans.
SOCIAL MEDIA & ONLINE PRESENCE
Get support on how to grow your audience, build momentum and stay active online with creative content strategies and management advice.
PERFORMANCE TRAINING
Learn how to own the stage. From intimate showcases to large-scale events, we help you sharpen your live performance skills.
VOCAL COACHING & STUDIO DEVELOPMENT
Through tailored exercises and techniques, a vocal coach works on strengthening breath support, expanding vocal range, improving pitch accuracy, enhancing tone quality and building vocal stamina. Beyond technical skills, coaching also focuses on performance confidence, stage presence and emotional expression.
expert Music Industry Support
If you’re serious about building a career in music, artist development is where it begins. At Safo Music Group, we work with emerging and established artists to shape not just their sound, but their strategy. Our Artist Development Service is designed to support you through every stage of your musical journey – from vocal coaching and songwriting to brand identity, image, and performance technique.
artist development pricing
Safo's Artist development PROGRAMME provides three tiers to accommodate varying needs and budgets
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testimonials
“SAFO Music kickstarted my singing journey on a professional basis. Performing since I was very young, I had no idea how to pursue this dream of being a singer-songwriter, only that I wanted to be one. I had learnt so much about the music industry, and I am constantly encouraged to create. They don’t just produce your songs, they teach you about what it means to be an artist and develop your career. They’re simply amazing!”
– SHARLINA, Artist
“Safo is the go to place for aspiring, up and coming musicians and artists, who are looking for a career in the Music Industry. Laurence and the team have a wealth of experience in all aspects of the business and the studios are fantastic. They help and encourage young, new talent to develop their own sound and provide an incredible, creative environment in which to do so.”
– DENISE BEIGTON, CEO, Upside Management
“Safo Music have really helped me grow in ways I couldn’t even have anticipated. My network of fellow musicians has exploded compared to what I had before, my catalogue of music has more songs than I know what to do with, my skills on the mic have improved as a result of working with so many different artists and my knowledge of the music industry”
– ADRIAN M, Artist