OUR STORY

Laurel Smith

SAFO is the platform for music industry creatives to perfect their craft, learn about the music business and connect with industry professionals. Our team consists of producers, engineers, musicians, professional singers, and industry connoisseurs, who have worked in all areas of the music industry.

MEET THE TEAM

CLICK ON THE PICTURES TO SEE MORE FOR EACH MEMBER OF OUR TEAM

LAURENCE

MARIANA

WILL

MATTHEW

MAX

JOE

LUKE

JAMES

KELLY

CECILY

THOMAS

ASHLEY

DEAN

LORENZO

TESTIMONIALS.

“By far, one of a few great organisations doing great work locally to educate, train, develop and provide great opportunities to people of all ages who aspire to work in the music industry, well done to Laurence and the team!”

Leon Haynes – A&R Universal Records

"Perfect Havoc's ethos is all about finding fresh new talent which aligns perfectly with Safo Music Group working with up-and-coming artists in the music industry. We have used their facilities for a number of writing camps and studio recordings for our roster and always find them reliable, quick and hospitable to our needs"

Robert Davies CEO Perfect Havoc Records

"SAFO is such a fantastic place. It's such a godsend for creatives of all genres, a place where you can rehearse, use studios, do photoshoots, attend Songwriting sessions, networking nights, get career advice... and all led by the friendliest people! I'd recommend it to anyone who wants to further their music career."

Johann TM

"Safo has allowed me to flourish as an artist in a safe space, with an amazing team that love and care for me and my career. Forever grateful."

Mia Hope

"Safo is such an inspiring place to be. It's given me many opportunities to network and explore my musical endeavours with so much support and help; the great environment has allowed me to write and create openly. It's an amazing place to be in."

Alice Comerford

"I come to SAFO because they are the friendliest studio to come to. They manage to maintain the balance between fun and professionalism while sending you away satisfied and content with the music you have produced." "Laurence has always made me feel special and welcome, and I always find myself returning for my musical needs."

Scott Folan

"SAFO has really helped me grow in ways I couldn't even have anticipated. My network of fellow musicians has exploded compared to what I had before, and my knowledge of the music industry behind the scenes to reach for success has grown exponentially. I highly encourage any artists serious about their craft to get involved with SAFO because they'll steer you right!"

Adrian Marioghae

"SAFO music group kickstarted my singing journey on a professional basis. Performing since I was very young, I had no idea how to pursue this dream of being a singersongwriter. After joining SAFO I felt like I had a lifeline. They don’t just produce your songs, they teach you about what it means to be an artist and develop your career. They’re simply amazing!"

Sharlina

"Safo is the go-to place for aspiring, up-and-coming musicians and artists, who are looking for a career in the Music Industry. Laurence and the team have a wealth of experience in all aspects of the business and the studios are fantastic. They help and encourage young, new talent to develop their own sound and provide an incredible, creative environment in which to do so."

Denise Beighton CEO Upside Management